Radiating The Spirit of Love

Client
Longines
MARKET
Greater China
CATEGORY
SCOPE
Communication Strategy, Communication Concept, Script & Storyboard, Creative and Art Direction, Photography, Video Production
AWARDS
Platinum, DotComm Awards | Platinum, Ava Digital Awards | Gold, Muse Creative Awards | Silver, Muse Creative Awards | Gold, Hermes Creative Awards | Centauri, Vega Awards | Canopus, Vega Awards | Platinum, MarCom Awards
AWARDS
Platinum, DotComm Awards | Platinum, Ava Digital Awards | Gold, Muse Creative Awards | Silver, Muse Creative Awards | Gold, Hermes Creative Awards | Centauri, Vega Awards | Canopus, Vega Awards | Platinum, MarCom Awards
Embarking on the journey of Longines' definition of love, we crafted a story that is both relatable and imbued with meaning to communicate Longines' unique brand of love to consumers.

Longines is a brand synonymous with luxury timepieces and timeless elegance. Collaborating with BEAMY for three consecutive years, they have composed a harmony of love's overture that stands out amongst a sea of brands vying for attention on this important day of commerce. Through captivating short films, such as "The Gift" starring Eddie Peng in Chantilly, France, "Courage" starring Lin Chi-lin in Shanghai, and "Conviction" starring Zhao Liying in Paris, Longines' definition of love resonates with consumers on an emotional level, leaving a lasting impression. By utilizing the power of storytelling, Longines and BEAMY have created a strong connection between the brand and consumers, inspiring them to embrace the true meaning of love. With its evolving and unique expression of love, Longines remains the top choice for discerning consumers seeking iconic luxury timepieces.

Challenge
Stand out amongst the plethora of luxury timepiece brands and define Longines' unique expression of love for Chinese Valentine's Day.
Solution
Create a trilogy through the elegant interpretation of Longines’s three brand ambassadors, Eddie Peng, Lin Chi-lin and Zhao Liying.
Result
A lasting connection through emotional storytelling was built with consumers, setting Longines' apart from other brands during Chinese Valentine's Day.
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