Brand Refresh for Jiahui Health

Client
Jiahui Health
MARKET
Shanghai, China
CATEGORY
SCOPE
Brand Identity System, Visual Identity Guidelines, Brand Key Visual, Pattern and Icon Design, Brochure Design
AWARDS
Silver, Summit Creative Awards | Honorable Mention, Graphis Award | Gold, Hermes Creative Awards | Silver, Transform Awards Asia Pacific | Gold, Marcom Awards | Bronze, Indigo Design Award – Integrated Graphic Design | Bronze, Indigo Design Award – Branding | Bronze, Indigo Design Award – Typography
AWARDS
Silver, Summit Creative Awards | Honorable Mention, Graphis Award | Gold, Hermes Creative Awards | Silver, Transform Awards Asia Pacific | Gold, Marcom Awards | Bronze, Indigo Design Award – Integrated Graphic Design | Bronze, Indigo Design Award – Branding | Bronze, Indigo Design Award – Typography
A new brand expression was created to fully communicate its extraordinary value and truly unique positioning in the Chinese healthcare market to stakeholders.

Imagine a world where healthcare is more than just a transactional exchange of money for medical services. Jiahui International Hospital in Shanghai is leading the way in providing comprehensive healthcare coverage with a service-based approach that values open and honest communication. In a country where public healthcare resources are stretched thin and private healthcare institutions can be prohibitively expensive, Jiahui is a beacon of hope for those seeking high-quality medical care. The refreshed brand identity we developed for Jiahui, centered around the slogan "Your Partner for Life," instills a sense of trust, affinity, and responsibility that goes beyond traditional healthcare provider-patient dynamics. At Jiahui, you're not just a number, but a valued partner in your lifelong healthcare journey.

Challenge
Lead in China's healthcare industry and gain consumer trust that represents a union of both public and private healthcare systems
Solution
Integrate elements of Jiahui’s core brand values into the refreshed brand identity system
Result
Effectively communicated its dedication to people-centered health and wellness, delivering wholehearted care to patients
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