MOTION & STILS

VIDEO & PHOTOGRAPHY WORKS

STILLS & MOTION

PHOTOGRAPHY & VIDEO WORKS

ENJOY

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. Watch the videos here.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING,
TRANSLATION, 3D INSTALLATION DESIGN

 

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. 

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey,

we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, ART DIRECTION, PHOTOGRAPHY, 
STYLING, GRAPHIC DESIGN, PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

FLEET OF TIME FILM MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN, PRINT MANAGEMENT & PRODUCTION

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, 

COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN
 

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN & DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now has a lifestyle

and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by

Jay Godfrey. To reflect the shift towards a lifestyle brand, we also undertook content

creation for the new website in both English and Chinese, inclusive of a dedicated

section on a local’s guide to Shanghai.

STILLS & MOTION

PHOTOGRAPHY & VIDEO WORKS

ENJOY

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. Watch the videos here.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, 
ART DIRECTION, PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

BEAMY was commissioned to design the memorabilia for
“Fleet of Time” (released as Back In Time in North America),
one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set
in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends
who grew apart over time. We were set to create something
more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel
and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film.
These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook
and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon,
built for the image conscious urbanite who demands style
and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of
Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now

has a lifestyle and fashionable edge, taking the URBN brand to

the next level. New York based celebrity designer Jay Godfrey

was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey. To reflect the shift towards

a lifestyle brand, we also undertook content creation for the

new website in both English and Chinese, inclusive of a

dedicated section on a local’s guide to Shanghai.

PHOTOGRAPHY & VIDEO

STILLS & MOTION

ENJOY

PHILIPS 'PIANO' LAUNCH,
GREATER CHINA, SINGAPORE,
KOREA, MALAYSIA,
PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT,
KEY VISUAL, CREATIVE & ART DIRECTION, 
GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. Watch the videos here.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, 
BRAND IDENTITY, ART DIRECTION, 
PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, ENVIRONMENT DESIGN,
IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. 
For restaurant design, we translated the brand essence into an experience. 
The identity created for CHARM has won many international design awards
including HOW International Design Award, China’s Most Successful Design Award
& Graphis 100 Best in Design.

FLEET OF TIME FILM
MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN,
PRINT MANAGEMENT & PRODUCTION

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE
& ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION,
3D INSTALLATION DESIGN

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW
DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on
a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style
and function. With salons from New York
to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip
and Browhaus) to create the concept
and interior design of their stores,
and also set the design guidelines
for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN
& DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international manage-ment team; URBN has undergone a brand revamp.
From being a purely green, eco-friendly hotel, it now has a lifestyle and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer
Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp. 
We were tasked to revamp the URBN website to reflect this rebranding in terms
of design, streamline its site architecture, improve user experience, implement a responsive design and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey.
To reflect the shift towards a lifestyle
brand, we also undertook content creation for the new website in both English and Chinese, inclusive of a dedicated section
on a local’s guide to Shanghai.

LONGINES "THE GIFT"

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