THE CONCOCTION

OUR TEAM IS a motley crew of individuals who have had past lives in large creative companies or client brands.

MEET OUR TEAM LEADS WHO ARE UNFAZED BY

LARGE-SCALE AND COMPLEX PROJECTS. 

 

“MY SUPPERDISH, MY SUCCOTASH WISH”

“THINGS THAT MAKES YOU GO WOOF”

mad max - dj and mix artist

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Contact me: madmax@maddogsound.com

nutty dread - drum n’ base

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Contact me: nuttydread@maddogsound.com

Yutien Peng, Business Director

Marketing and brand strategy have been the common thread running through Yutien’s career. She brings an excellent understanding of marketing, branding and strategic planning gained from her work at adidas and Procter & Gamble. At adidas Greater China, Yutien led the development of the Running Business strategy and the Go-To-market process, including the marketing plan, retail activation and distribution, and sports marketing activation.
During Yutien’s reign, adidas gained category growth #1 in Footwear category and drove record high business for 3 consecutive quarters. Yutien graduated with a MBA from University of Cambridge, UK.

 

RONN LEE, CREATIVE DIRECTOR

Ronn brings more than 14 years of knowledge and expertise in leading branding programmes across Food and Beverage, Arts and Culture, Real Estate and Hospitality sectors. With an impressive client list including Hyatt, Reuters, GE Money, Lexus, Tiger Beer, Shui On and Toyota, Ronn has won both Chinese and International creative and design awards including the coveted Red Dot Design Award and China's Most Successful Design Award. 

An avid book lover, Ronn has published books and her works have been featured in design publications and exhibitions throughout the world. Ronn holds a Master of Arts from University of Northumbria, UK. 

IV TOH, DESIGN DIRECTOR

IV joined the BEAMY team with over 15 years of design and management experience in visual merchandising, retail tenancy design, commercial design, F&B cluster design and planning

in China, Southeast Asia, Dubai and London. Having worked in both architectural firms and developers’ offices, IV was responsible for projects such as Singapore’s Marina Bay Sands Integrated Resort and Capitaland Retail Malls across China and Asia. She created the design guidelines, the department store design, commercial design; as well as the planning for IMAGO Mall and Office Tower in Shanghai. IV graduated from Nanyang Academy of Fine Arts, Singapore.

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