ENJOY

CASE STUDIES

A CLOSER LOOK AT SOME OF OUR STAND OUT WORKS.

CASE STUDIES

A CLOSER LOOK AT SOME OF OUR STAND OUT WORKS.

ENJOY

Philips is the global market leader recognized for setting the trends in home luminaire.

Every year, the brand launches at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015, the Philips Piano collection

is a timely testament to exemplary design standards, in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our in-depth understanding of the China market, culture, consumer mindset and multinational experience. 
Philips Piano Collection achieved record-breaking sales in China and the creative campaign
was subsequently adapted for other Asian markets.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING,
TRANSLATION, 3D INSTALLATION DESIGN

 

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. 

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey,

we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, ART DIRECTION, PHOTOGRAPHY, 
STYLING, GRAPHIC DESIGN, PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

FLEET OF TIME FILM MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN, PRINT MANAGEMENT & PRODUCTION

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence

in China with the opening of the first Hyatt Place in Shenzhen, Dongmen.  

Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand 
by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY
to undertake the branding, design and adaptation for Greater China, as well as
the advertising campaign for the grand opening.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, 

COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN
 

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN & DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now has a lifestyle

and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by

Jay Godfrey. To reflect the shift towards a lifestyle brand, we also undertook content

creation for the new website in both English and Chinese, inclusive of a dedicated

section on a local’s guide to Shanghai.

FLEET OF TIME FILM MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN, PRINT MANAGEMENT & PRODUCTION

 

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA, SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE
 

Philips is the global market leader recognized for setting the trends in home luminaire. Every year, the brand launches at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015, the Philips Piano collection is a timely testament to exemplary design standards, in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our in-depth understanding of the China market, culture, consumer mindset and multinational experience. Philips Piano Collection achieved record-breaking sales in China and the creative campaign was subsequently adapted for other Asian markets. 

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, 
ART DIRECTION, PHOTOGRAPHY, STYLING, GRAPHIC DESIGN, PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

 

CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey,
we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING,
TRANSLATION, 3D INSTALLATION DESIGN

 

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence in China with the opening of the first Hyatt Place in Shenzhen, Dongmen. Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY to undertake the branding, design and adaptation for Greater China, as well as the advertising campaign for the grand opening.

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: ENVIRONMENT DESIGN, DESIGN GUIDELINE
 

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

CASE STUDIES

A CLOSER LOOK AT SOME OF

OUR STAND OUT WORKS.

ENJOY

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION,
GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, 
PHOTOGRAPHY,  IN-STORE WINDOW DISPLAY & GUIDELINE

Philips is the global market leader recognized for setting the trends in home luminaire. Every year, the brand launches at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015, the Philips Piano collection is a timely testament to exemplary design standards,

in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our

in-depth understanding of the China market, culture, consumer mindset and multinational experience. Philips Piano Collection achieved record-breaking sales in China and the creative campaign
was subsequently adapted for other Asian markets.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, 
ART DIRECTION, PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

BEAMY was commissioned to design the memorabilia for
“Fleet of Time” (released as Back In Time in North America),
one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set
in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends
who grew apart over time. We were set to create something
more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel
and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film.
These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook
and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence in China with the opening of the first Hyatt Place in Shenzhen, Dongmen. Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY to undertake the branding, design and adaptation for Greater China, as well as the advertising campaign for the grand opening.

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon,
built for the image conscious urbanite who demands style
and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of
Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now

has a lifestyle and fashionable edge, taking the URBN brand to

the next level. New York based celebrity designer Jay Godfrey

was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey. To reflect the shift towards

a lifestyle brand, we also undertook content creation for the

new website in both English and Chinese, inclusive of a

dedicated section on a local’s guide to Shanghai.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN & DEVELOPMENT
 

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now has a lifestyle and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey. To reflect the shift towards a lifestyle brand, we also undertook content creation for the new website in both English and Chinese, inclusive of a dedicated section on a local’s guide to Shanghai.

A CLOSER LOOK AT SOME
OF OUR STAND OUT WORKS.

CASE STUDIES

ENJOY

PHILIPS 'PIANO' LAUNCH,
GREATER CHINA, SINGAPORE,
KOREA, MALAYSIA,
PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT,
KEY VISUAL, CREATIVE & ART DIRECTION, 
GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

Philips is the global market leader recognized for setting the trends in home luminaire. Every year, the brand launches
at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015,
the Philips Piano collection is a timely testament to exemplary design standards, in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our in-depth understanding of the China market, culture, consumer mindset and multinational experience. Philips Piano Collection achieved record-breaking sales in China and the creative campaign was subsequently adapted for other Asian markets.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, 
BRAND IDENTITY, ART DIRECTION, 
PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, ENVIRONMENT DESIGN,
IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. 
For restaurant design, we translated the brand essence into an experience. 
The identity created for CHARM has won many international design awards
including HOW International Design Award, China’s Most Successful Design Award
& Graphis 100 Best in Design.

FLEET OF TIME FILM
MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN,
PRINT MANAGEMENT & PRODUCTION

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE
& ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION,
3D INSTALLATION DESIGN

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence in China with the opening of the first Hyatt Place in Shenzhen, Dongmen. Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY to undertake the branding, design and adaptation for Greater China, as well as the advertising campaign for the grand opening.

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW
DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on
a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style
and function. With salons from New York
to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip
and Browhaus) to create the concept
and interior design of their stores,
and also set the design guidelines
for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN
& DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international manage-ment team; URBN has undergone a brand revamp.
From being a purely green, eco-friendly hotel, it now has a lifestyle and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer
Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp. 
We were tasked to revamp the URBN website to reflect this rebranding in terms
of design, streamline its site architecture, improve user experience, implement a responsive design and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey.
To reflect the shift towards a lifestyle
brand, we also undertook content creation for the new website in both English and Chinese, inclusive of a dedicated section
on a local’s guide to Shanghai.

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing,

a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, 

a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014.

This memorabilia is of limited edition with only 2014 serialized copies.

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