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CASE STUDIES

A CLOSER LOOK AT SOME OF OUR STAND OUT WORKS.

ENJOY

Philips is the global market leader recognized for setting the trends in home luminaire.

Every year, the brand launches at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015, the Philips Piano collection

is a timely testament to exemplary design standards, in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our in-depth understanding of the China market, culture, consumer mindset and multinational experience. 
Philips Piano Collection achieved record-breaking sales in China and the creative campaign
was subsequently adapted for other Asian markets.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING,
TRANSLATION, 3D INSTALLATION DESIGN

 

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. 

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey,

we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, ART DIRECTION, PHOTOGRAPHY, 
STYLING, GRAPHIC DESIGN, PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

FLEET OF TIME FILM MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN, PRINT MANAGEMENT & PRODUCTION

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence

in China with the opening of the first Hyatt Place in Shenzhen, Dongmen.  

Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand 
by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY
to undertake the branding, design and adaptation for Greater China, as well as
the advertising campaign for the grand opening.

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, 

COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN
 

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN & DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now has a lifestyle

and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by

Jay Godfrey. To reflect the shift towards a lifestyle brand, we also undertook content

creation for the new website in both English and Chinese, inclusive of a dedicated

section on a local’s guide to Shanghai.

《匆匆那年》时光盒 • 中国

工作内容:传播概念、设计、印刷制作

 

BEAMY 有幸为 2014年中国最卖座的电影之一
《匆匆那年》(北美《Back in Time》)设计电影纪念册。电影改编自同名热门小说,由张一白导演执导,讲述在20世纪末到21世纪初的北京,五个死党跨越十五年的青春、记忆与友情的故事。我们不只是设计一个普通的电影集,而是要创造一个真正有纪念意义的作品,回馈原著和电影的忠实爱好者。基于对电影故事的深入体会,BEAMY 设计了一个由四本书册组成的时光盒,并用色彩划分展现了电影里主角们的不同人生阶段。书册中不仅包含了一些实用的手办——海报、包装纸、书签、便签纸、便签本、明信片、笔记本以及2015年历。围绕怀旧的设计概念,
时光盒的设计更承载了很多有意义的独家记忆。2015年历设计采用了导演张一白在电影拍摄过程中每个关键时刻记录下的相片。时光盒限量2014本,在电影上映两周前就已经售罄。

飞利浦钢琴系列上市 • 大中华、新加坡、韩国、
马来西亚、菲律宾、印度

工作内容:传播策略、传播概念、主视觉设计、创意 &
美术指导、平面设计、文案、视频制作、摄影、店内橱窗设计& 规范

 

飞利浦一直引领全球家居灯具设计风潮和流行趋势;每年都会推出一至两款最重磅新品,并且屡屡斩获国际至高设计奖项,2015年,“钢琴”系列伴随著飞利浦设计部成立90 周年之际惊艳问世。“钢琴”系列的设计灵感来源于钢琴的黑白琴键。黑白相间的纯粹之色,简洁明快的流畅线条,摒弃了一切多余的设计元素,体现了“极简主义”的精髓。为崇尚“现代简约”生活方式的都市人量身打造。PHILIPS Global 最终选择了既了解亚洲尤其中国市场、文化、消费者又有丰富国际合作经验的 BEAMY 负责“钢琴”系列亚洲
上市广告活动。

 

帮助飞利浦“钢琴”系列在亚洲创造了缺货的销售纪录,

并且创意被亚洲以外的国家延用。

小小城 • 武汉

工作内容:品牌策略、传播概念、品牌识别设计、艺术指导、摄影、造型、平面设计、包装设计、市场物料设计、文案、
空间设计、店内体验、网站设计

 

小小城是小城故事的衍生品牌,小城故事是上海一家屡获美食大奖的台湾餐厅。在着手开始创意工作之前,BEAMY 首先全盘考虑了武汉这个城市的特性——飞速发展的现代化中国二线城市,但是国际品牌和国外生活方式的影响力还处在非常初级的阶段。为了突出传播小小城品牌食品安全、现代化、可及性这三个属性,BEAMY 为小城打造了平易近人、友好、值得信任的品牌形象。小小城的品牌识别、广告、和市场推广物料设计都以明快的橙色结合有趣的字体和图片为主。对于餐厅空间设计,BEAMY 策略性的将品牌价值转化到了消费者的体验中去。为小小城设计的品牌识别已经获得多项国际大奖,包括 HOW International Design Award、成功设计奖、Graphis 100 Best in Design。

凯悦嘉轩 • 中国

工作内容:传播概念、主视觉设计、创意&艺术指导、
平面设计、文案、翻译、3D 插画设计

 

基于全球化发展策略,为了继续扩大在中国的品牌版图,凯悦酒店集团推出了凯悦嘉轩酒店,第一家店在深圳东门成功开业。凯悦嘉轩是专门为繁忙的商务旅客、常旅客提供的中高端精选酒店品牌。凯悦嘉轩酒店融风尚的设计、实用的便利设施、前沿的科技、有效的服务于一体,在美国《Business Travel News》2013年连锁酒店调查中蝉联精选酒店第一。凯悦委托 BEAMY 负责凯悦嘉轩在大中华地区的品牌策略、主视觉创意设计和电视广告运用,以及凯悦嘉轩深圳东门店的盛大开幕活动。

STRIP & BROWHAUS • 亚洲、迪拜、伦敦、纽约

工作内容:空间设计 & 规范

 

Strip 是一家横跨伦敦和上海的蜜蜡脱毛沙龙,其招牌巴西式蜜蜡脱毛技术、有趣的店内空间设计,大大地减少了脱毛者的疼痛和尴尬,实现了蜜蜡脱毛的颠覆创新。Browhaus 是一站式塑眉、睫毛种植沙龙,为对自身形象非常重视的都市人建立。Browhaus 之前已经在纽约、
香港开设沙龙,并且获得多家国际媒体报道,例如Wallpaper、LUXE Guide。他们奇特的概念店是设计界经久不衰的话题。BEAMY 与 Strip & Browhaus 的所有者——Spa Espirit 的国际创意团队一起做出了他们的宣传概念及沙龙室内设计,并且为他们后续在全球即将开设的沙龙做了设计规范。

CASE STUDIES

A CLOSER LOOK AT SOME OF

OUR STAND OUT WORKS.

ENJOY

PHILIPS 'PIANO' LAUNCH CAMPAIGN, GREATER CHINA,

SINGAPORE, KOREA, MALAYSIA, PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION,
GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, 
PHOTOGRAPHY,  IN-STORE WINDOW DISPLAY & GUIDELINE

Philips is the global market leader recognized for setting the trends in home luminaire. Every year, the brand launches at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015, the Philips Piano collection is a timely testament to exemplary design standards,

in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our

in-depth understanding of the China market, culture, consumer mindset and multinational experience. Philips Piano Collection achieved record-breaking sales in China and the creative campaign
was subsequently adapted for other Asian markets.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, BRAND IDENTITY, 
ART DIRECTION, PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, 
ENVIRONMENT DESIGN, IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. For restaurant design, we translated the brand essence into an experience. The identity created for CHARM has won many international design awards including HOW International Design Award, China’s Most Successful Design Award & Graphis 100 Best in Design.

BEAMY was commissioned to design the memorabilia for
“Fleet of Time” (released as Back In Time in North America),
one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set
in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends
who grew apart over time. We were set to create something
more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel
and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film.
These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook
and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION, 3D INSTALLATION DESIGN

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence in China with the opening of the first Hyatt Place in Shenzhen, Dongmen. Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY to undertake the branding, design and adaptation for Greater China, as well as the advertising campaign for the grand opening.

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon,
built for the image conscious urbanite who demands style
and function. With salons from New York to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of
Spa Espirit (owner of Strip and Browhaus) to create the concept and interior design of their stores, and also set the design guidelines for their subsequent stores worldwide.

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international management team; URBN has undergone a brand revamp. From being a purely green, eco-friendly hotel, it now

has a lifestyle and fashionable edge, taking the URBN brand to

the next level. New York based celebrity designer Jay Godfrey

was brought in to lend his signature flair to URBN’s interior revamp.

We were tasked to revamp the URBN website to reflect this rebranding in terms of design, streamline its site architecture, improve user experience, implement a responsive design

and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey. To reflect the shift towards

a lifestyle brand, we also undertook content creation for the

new website in both English and Chinese, inclusive of a

dedicated section on a local’s guide to Shanghai.

雅悦酒店与度假酒店 • 上海

工作内容:文案、网站设计及编码

 

雅悦酒店坐落于繁华的静安寺,距离风情万种的法租界仅一步之遥,雅悦酒店是中国第一家碳平衡酒店,屡获大奖。将非凡的设计与可持续发展融为一体的优质精品酒店,拥有 26 间时尚客房。酒店由工厂旧仓库改造,运用可再生材料和本地资源而建成。在被最创新的香港酒店管理集团——凯世酒店集团收购以后,国际化的管理团队,为雅悦酒店重新打造了新的品牌形象。从一个纯粹的绿色、环保酒店,融入有品质、时尚的生活方式,将雅悦酒店品牌带到了一个新的高度。来自纽约的明星设计师 Jay Godfrey 亲自操刀重新打造雅悦酒店内部空间设计。同时我们被委任重新建立雅悦酒店官方网站全方位展现全新的品牌形象,包括网站设计、简化网站架构、提高用户体验、实现反馈功能、为雅悦酒店新的电子商务店铺将销售由Jay Godfrey设计的奢侈家居用品预热。在品牌策略的指导下,我们将网站的内容也做了相应的调整,无论是中文文案还是英文文案都更凸显品质生活,并且我们在网站上建立了一个专区呈现上海生活指南。

A CLOSER LOOK AT SOME
OF OUR STAND OUT WORKS.

CASE STUDIES

ENJOY

PHILIPS 'PIANO' LAUNCH,
GREATER CHINA, SINGAPORE,
KOREA, MALAYSIA,
PHILIPPINES, INDIA

SCOPE: STRATEGY, CONCEPT,
KEY VISUAL, CREATIVE & ART DIRECTION, 
GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, 
IN-STORE WINDOW DISPLAY & GUIDELINE

Philips is the global market leader recognized for setting the trends in home luminaire. Every year, the brand launches
at least one breakthrough product; while winning prestigious international design awards for others. Launched in 2015,
the Philips Piano collection is a timely testament to exemplary design standards, in conjunction with the company's ‘Celebrating 90 years of design at Philips’. Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. BEAMY was tasked with the launch campaign of Philips Piano collection because of our in-depth understanding of the China market, culture, consumer mindset and multinational experience. Philips Piano Collection achieved record-breaking sales in China and the creative campaign was subsequently adapted for other Asian markets.

CHARM, WUHAN

SCOPE: BRAND STRATEGY, CONCEPT, 
BRAND IDENTITY, ART DIRECTION, 
PHOTOGRAPHY, STYLING, GRAPHIC DESIGN,
PACKAGING DESIGN, COLLATERAL DESIGN, COPYWRITING, ENVIRONMENT DESIGN,
IN-STORE EXPERIENCE, WEBSITE DESIGN

 CHARM is the brand extension of Charmant, an award-winning dine-in restaurant serving Taiwanese cuisine in Shanghai. Before embarking on the creative journey, we thoroughly considered the characteristics of Wuhan – a second tier city in China experiencing rapid growth and modernization, but where international brands, foreign lifestyles and influences are still in their infant stage. Considering the need to communicate accessibility, food safety and modernity in the CHARM brand, we created a brand image that is approachable, friendly and inspires high confidence in the food quality. CHARM‘s identity, advertising and promotional collateral features a bright cheerful orange scheme combined with interesting typography and photography styles. 
For restaurant design, we translated the brand essence into an experience. 
The identity created for CHARM has won many international design awards
including HOW International Design Award, China’s Most Successful Design Award
& Graphis 100 Best in Design.

FLEET OF TIME FILM
MEMORABILIA, CHINA

SCOPE: CONCEPT, DESIGN,
PRINT MANAGEMENT & PRODUCTION

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014. This memorabilia is of limited edition with only 2014 serialized copies.  

HYATT PLACE, CHINA

SCOPE: CONCEPT, KEY VISUAL, CREATIVE
& ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, TRANSLATION,
3D INSTALLATION DESIGN

As part of its global strategy, Hyatt Hotels Corporation continues to expand brand presence in China with the opening of the first Hyatt Place in Shenzhen, Dongmen. Hyatt Place is an upscale select service brand created for multi-tasking travellers with 24/7 lifestyles. Combining stylish design and practical amenities with a forward-thinking guest experience and purposeful service, Hyatt Place was ranked #1 Select-Service Brand by Business Travel News in the 2013 Hotel Chain Survey. Hyatt commissioned BEAMY to undertake the branding, design and adaptation for Greater China, as well as the advertising campaign for the grand opening.

STRIP & BROWHAUS, ASIA, DUBAI, LONDON, NEW YORK

SCOPE: STRATEGY, CONCEPT, KEY VISUAL, CREATIVE & ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, VIDEO PRODUCTION, PHOTOGRAPHY, IN-STORE WINDOW
DISPLAY & GUIDELINE

Strip is the Ministry of Waxing with studios from London to Shanghai. Founded on
a set of significantly less painful (and embarrassing) Brazilian waxing techniques, Strip rocked the world of waxing, championing innovation and sassy, fun interiors.​ Browhaus is the one-stop brow and lash grooming salon, built for the image conscious urbanite who demands style
and function. With salons from New York
to Hong Kong, Browhaus has been featured in international press like Wallpaper* and LUXE Guide and its quirky concept stores are always talk of the design industry.​ BEAMY worked with the internal creative team of Spa Espirit (owner of Strip
and Browhaus) to create the concept
and interior design of their stores,
and also set the design guidelines
for their subsequent stores worldwide.

URBN HOTELS, SHANGHAI

SCOPE: COPYWRITING, WEBSITE DESIGN
& DEVELOPMENT

Located in Jing’an District, near the former French Concession, URBN is an award winning boutique hotel in Shanghai, and China’s first carbon-neutral hotel. The hotel occupies a converted factory warehouse, and uses recycled and locally sourced materials. Following acquisition by Cachet Hotel Group, an up and coming Hong Kong-based hospitality management company with an international manage-ment team; URBN has undergone a brand revamp.
From being a purely green, eco-friendly hotel, it now has a lifestyle and fashionable edge, taking the URBN brand to the next level. New York based celebrity designer
Jay Godfrey was brought in to lend his signature flair to URBN’s interior revamp. 
We were tasked to revamp the URBN website to reflect this rebranding in terms
of design, streamline its site architecture, improve user experience, implement a responsive design and introduce a new URBN e-commerce shop selling luxury amenities designed by Jay Godfrey.
To reflect the shift towards a lifestyle
brand, we also undertook content creation for the new website in both English and Chinese, inclusive of a dedicated section
on a local’s guide to Shanghai.

BEAMY was commissioned to design the memorabilia for “Fleet of Time” (released as Back In Time in North America), one of the top Chinese box office films in 2014, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing,

a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel. Paying homage to the original novel and the story backdrop, BEAMY created a box set of 4 ‘books’. Colors distinguish the different ‘life phases’ as in the film. These ‘books’ contain rather useful items –  a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, 

a notebook and a 2015 calendar. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful. The 2015 calendar includes photographs taken by the director and key milestones of the film production during 2014.

This memorabilia is of limited edition with only 2014 serialized copies.

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